Computer maker Lenovo yesterday launched a new brand of notebooks and desktops in an effort to expand its focus beyond business users to tap the growing consumer market.

The new brand, which includes IdeaPad for notebooks and IdeaCenter for desktops, will be available first in 14 countries and regions including the United States, France, Russia, India, Singapore and China. The company will also initiate a global marketing campaign along with the new offering.

Both product lines are designed for consumers, featuring stylish designs and customized applications such as facial recognition and Dolby home theater systems.