Retailers foresee no major downturn in dairy sales despite the melamine contamination scandal and as customers vote with their wallets against stripping supermarket shelves of untainted brands.

"The sales volume of dairy products has remained stable in recent days," Lu Gang, marketing chief of Shouhang supermarket, told China Daily on Friday.

But Lu said the Beijing-based Sanyuan dairy emerged from the controversy as the hottest brand on the market.