Consumers across China will soon need to dial just one number to have their grievances addressed, the State Administration for Industry and Commerce (SAIC) has said.

The new number, 12315, refers to March 15, World Consumer Rights Day.

"We have worked out a technical plan to support the unified number for sending text messages and are in touch with other telecom administers nationwide to roll out the service," Wang Dongfeng, deputy director of the SAIC, told Beijing News yesterday.