Hisense, China's leading television sets maker, aims to grow overseas sales by 300 percent over the next three years and lift revenue from sales abroad to nearly 40 percent from the current 20 percent, top company executives told China Daily yesterday.

"From the long-term perspective, Hisense's success lies beyond China," company chairman Zhou Houjian said during the firm's 40th anniversary ceremony in Qingdao, its global headquarters.

"The company should not be confining itself to the domestic market any longer; the best resources and effort should go into overseas markets," Zhou said.