BEIJING - China needs a bigger public diplomacy campaign to better present the country to the world, said Zhao Qizheng, spokesman for the Chinese People's Political Consultative Conference (CPPCC), on Monday.

In an exclusive interview with China Daily in the Great Hall of the People, the chairman of the foreign affairs committee of the National Committee of CPPCC, said governmental diplomacy and public diplomacy are mutually complementary.

"Governmental diplomacy represents a country's sovereignty. (But) in many other international exchanges, many different people also participate, including leaders from public and sub-governmental organizations; influential people such as scholars, opinion leaders, and social activists; and ordinary people. This is public diplomacy," Zhao said.