Opening the Chinese movie market will benefit both China and the United States, a top US film industry leader says.

Robert Pisano, president of the Motion Picture Association of America, told China Daily that discussions are ongoing between the Chinese and US government on whether to further expand the fastest growing film market in the world.

The World Trade Organization rejected China's appeal last December and upheld an earlier decision to break China's State control of the distribution of imported films, books and other copyrighted cultural materials.