Now a leader in athletic shoes, sportswear and equipment in China, HongXing Erke Group has the major brands Erke and Erke Play and more than 5,500 outlets in China.

It also has 300 points of sale in Europe, Southeast Asia, the Middle East and South America. Together it produces 22 million pairs of shoes and 40 million items of sportswear annually.

Due to its success in both domestic and international markets, the group has won a number of awards - it has been named one of China's renowned brands, a top 10 influential brand and one of the top 500 most famous brands in Asia. It has been honored as one of China's 500 most valuable brands for seven years in a row.