On June 18, the curtain opened on yet another of BMW's efforts to help preserve Chinese culture, this time at the Wudang Mountains, a renowned Taoist site in Hubei province.

Through the China Charity Federation BMW Warm-Heart Fund, BMW donated a total of 1 million yuan to intangible cultural heritage sites along the route of this year's BMW China Cultural Journey.

At the donation ceremony in Wudang, BMW contributed a total of 200,000 yuan for the three intangible cultural heritage items, namely Wudang Kungfu, Wudang Mountains Taoism Music and the Lujiahe folk songs prevailed at the southern foot of the Wudang Mountains.