日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

USEUROPEAFRICAASIA 中文雙語Fran?ais
Home / World

Honav pins success on Olympic badges

By Huang Ying | China Daily | Updated: 2012-06-27 07:44

Exclusive supplier offers 2,012 designs with strong local flavor

The growth of Beijing Huajiang Culture Development Co Ltd, also known as Honav, is inextricably linked with the Olympics.

Established in 2003, Honav is a company that combines research, design, manufacturing and retail on an international scale.

It rose to fame in the industry with its souvenir of the Bird's Nest, which was produced from the leftover steel from the construction of the main stadium of the Beijing 2008 Olympics.

This was just the beginning of Honav's successful relationship with the world's biggest sports event. In 2008, after beating 42 competitors, the Beijing-based cultural and creative enterprise won the exclusive license to make badges for the 2012 London Olympic Games.

The right to produce and sell badges for the Olympics is usually shared, but Honav gained the exclusive license to produce and retail the badges thanks to its unique understanding of the London Olympics and its creative designs.

In order to give its badges' designs more of a local feel, Honav designers were sent to London to experience life there. Some stayed for several months, with some living in the city for more than a year.

Finally, 2,012 badge designs were recognized by the London Organising Committee of the Olympic Games and Paralympic Games, including the landmarks of the 33 London boroughs, a traditional English breakfast and Wellington boots.

The London Olympic badges began to be sold in Beijing in August, and in addition, all licensed products for the upcoming Olympic Games, including key chains and mascots will be sold in China.

"This is the first time for a large-scale sale of Olympic licensed products in a market outside the host country and where the International Olympic Committee is headquartered," said Honav President Chen Shaoshu.

In terms of the sales of the badges, Ruan Wei, a researcher at the Institute for Cultural Industries at Peking University, who specializes in sports industry marketing, said that the sales of London Olympic badges in China will be poorer than in London, because local people will develop more cultural and emotional connections with the souvenirs.

Honav's success in the overseas market provides a good example for Chinese cultural companies, especially as the central government is encouraging domestic cultural enterprises' expansion in the global market.

"The primary difficulty that a Chinese cultural enterprise has to overcome when launching an overseas expansion is a failure to understand the local market," said Xiao Yongliang, executive director of the Institute of Cultural and Creative Industry at Beijing Normal University.

Similar companies in China could learn from the measures Honav has taken to establish its brand, Xiao said.

huangying@chinadaily.com.cn

(China Daily 06/27/2012 page15)

Today's Top News

Editor's picks

Most Viewed

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 日本毛片视频 | 密桃av | 日日夜夜狠狠爱 | 欧美日韩免费看 | 114国产精品久久免费观看 | 国产精品亚洲色图 | 日韩精品在线观看一区二区 | 国产三级精品三级在线观看 | 午夜激情免费视频 | 麻豆免费视频 | 亚洲激情免费视频 | 欧美一级久久 | 四虎成人网 | 国产原创视频在线 | 亚洲成年人网 | 在线观看亚洲天堂 | 中文字幕一区二区在线播放 | 九九黄色 | 婷婷黄色 | 最新精品国产 | 亚洲精品中文字幕在线 | av中文字幕网 | 日韩在线视屏 | 夜色福利视频 | 国内精品久久久久久久影视简单 | 韩国毛片网站 | 欧美日韩亚洲系列 | 亚洲成人91 | 欧美日韩久 | 中文字幕免费 | 在线成人毛片 | 一二三区在线 | 天天摸天天 | 久久久久久久久久久影视 | 日本午夜视频 | 一呦二呦三呦精品网站 | 亚洲国产日韩在线 | 午夜精品福利在线观看 | 97色在线| 久久两性视频 | 国产成人精品一区二区三区视频 |