L'Oreal targets middle class
By Li Fangfang | China Daily | Updated: 2013-04-11 07:19
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L'Oreal Group's booth at a brand exhibition in Fuzhou, Fujian province, in March. The French company operates in more than 170 Chinese cities. Provided to China Daily |
L'Oreal Group, the world's largest cosmetics and beauty company, plans to further develop China's luxury beauty market, seeing huge potential from the next generation of luxury consumers, its rising middle class and smaller cities.
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