Father's Day, a holiday which falls on the third Sunday of June, is less popular than other holidays in China as fewer fathers receive gifts than mothers.

Although more and more people have begun to celebrate the holiday imported from Western countries to honor fathers, in China the holiday still does not receive the same level of attention as Mother's Day, which fell on May 12 this year.

On Taobao, China's largest online shopping platform, a search for the keyword "father" resulted in only 320,000 goods, less than one-eighth of those for mothers and one-thirtieth of those for children.