Following a central government ban on the serving of premium liquors at official banquets, producers of luxury brands experienced a price and sales slump in the first half of the year.

After spending half a year revising marketing strategies, top brands like Moutai recently reported a recovery in terms of sales and prices.

Because Moutai is representative of Guizhou's liquor industry, insiders believe its performance is crucial to market stabilization as a whole.