Called the "capital of lighting" as the largest production center for lighting fixtures in China and one of the top in the world, Guzhen township in Zhongshan city and UBM Sinoexpo will launch a new joint company at the upcoming 12th Guzhen International Lighting Fair in Guangdong province to further commercialize the annual event.

Organizers said the partnership with one of UBM Asia's joint venture companies in China will enable the private company and the government to co-manage the operation of the fair and expand its influence.

Held from Oct 18 to 21 at the new Lighting Capital Conference and Exhibition Center, the event this year is expected to draw 550 exhibitors, organizers said.