Tesla Motors will soon begin selling its luxury Model S in China at a "very competitive price" to lure Chinese customers, according to a top executive with the US electric carmaker.

"We are now finalizing the price of the Model S in China. In the weeks to come, the first batch of cars will be shipped, after we have received approval from the Chinese government to import the vehicles," said Jerome Guillen, vice-president for sales and service at Tesla.

He told China Daily at the ongoing North America International Auto Show in Detroit that he has read about the of BMWs being sold in China with a large differential in pricing between there and the United States.