It is the time of the year when soon-to-graduate college students are hitting the pavement in search of a career-launching job, but the class of 2014 is having no better luck in landing on their feet than those in the previous graduation season, said a commentary in People's Daily on Wednesday.

The other side of the story is that in the first quarter of this year, millions of new jobs were created in urban areas, which registered an unemployment rate of only 4.1 percent, and the eastern coastal and the western inland regions both have a tough time recruiting workers. Given that, many cannot help but wonder what is causing the job plight for new college graduates.

One idea that has gained popularity these days is that the major obstacle hindering the recent college graduates from securing a job is their long-held view of what constitutes a good job offer.