Some Chinese Dama have been protesting against the Reproductive Health Industrial Expo in Xi'an of Shaanxi province and Dalian of Liaoning province. The Dama, or middle-aged women deeply influenced by Chinese tradition, have delivered fiery speeches outside the expo hall in Xi'an during the opening ceremony and even threw eggs at models and performers at the Dalian expo.

The protests by Dama, which became a specific term to describe middle-aged women when many of them rushed to buy gold as an investment when prices fell last year, against so-called eroticism centers on three core issues: Western conspiracy theories, traditional Chinese theory of chastity and the belief that eroticism is a social evil.

The Western conspiracy theory is an old argument based on ideology and opposed to the corrosive influence of Western culture (that is, capitalistic lifestyle). Such theories were popular from the 1950s to the 1970s in China, but do not cut much ice with people born after the launching of reform and opening-up.