US automaker Ford Motor Co has launched its first vehicles under the luxury Lincoln brand in China as it seeks to make inroads into a car market dominated by German models.

Ford announced in April it would begin Lincoln sales in China in the autumn, adding to its other passenger car and commercial vehicle offerings in the country - the world's largest auto market.

Lincoln has launched a mid-sized sedan, the MKZ in China, priced from 315,800 yuan ($51,770) to 395,800 yuan. It has also started offering the MKC, a small utility vehicle, for 339,800 yuan to 438,800 yuan, the company said, adding both were specifically designed for the Chinese market.