Suning Commerce Group Co, China's biggest appliance retailer, is launching its new United States online shopping service on Nov 11 to coincide with China's traditional "11.11" shopping day.

Abel Wang, general manager of the Suning R&D center USA, confirmed the official launch of usa.suning.com in an exclusive interview with China Daily, and said the company will continue its global business expansion by launching other overseas online stores in Europe too.

Created four years ago by e-commerce giant Alibaba Group Holding Ltd, 11.11 or "singles day", has now become China's - and perhaps the world's - largest online shopping event.