As winter arrives in most regions of China, travel agencies are expecting a boom in bookings to Australia, a top choice for Chinese wanting to escape the cold weather.

The peak season for Chinese tourists traveling to the country is from November to late March, according to Yu Zhu, product manager at Beijing Utour International Travel Service Co's Australia and New Zealand Department.

"Utour expects to serve about 10,000 travelers to Australia this year, up from 7,000 last year," Yu said.