Products sold through online shopping platforms will be a key target for quality inspectors this year, the national watchdog has revealed.

The announcement comes amid growing pressure from regulators on e-commerce giant Alibaba over concerns about counterfeit products.

The scrutiny of products sold through e-commerce platforms will focus on 11 categories, including air purifiers, kitchen goods, textile items and products for children, said Sun Huichuan, deputy chief of the quality supervision department under the General Administration of Quality Supervision, Inspection and Quarantine.