Graduates needed to promote businesses online and tap into 'psychology' of social media

The e-commerce boom in China has generated a need for talent in the first quarter of this year and created more job opportunities for graduates, according to a survey by one of the country's biggest recruitment websites.

The survey of 16,978 businesses across 61 industries was conducted by 51job.com from September to December. It found that 82.3 percent plan to recruit more employees than during the same period last year.