China's e-commerce boom isn't just helping tech companies such as Tencent to grow its instant-messaging business, but alongside, many how-to-do-it books are being produced to understand the nature of WeChat, the smartphone application, and the role it plays in the lives of Chinese who are keen to launch their enterprises online.

A recent book, 108 Tricks of Marketing on WeChat, by entrepreneur Xiao Senzhou and business consultant Li Ping, was published after raising 1.28 million yuan ($206,000) through crowdfunding on WeChat.

"For most users, WeChat serves simply as a tool of communication," said Xiao at the launch of the book's printed version in April in Beijing.