The modern marketing industry has seen the change of time. Consumers are tired of interruption, mass media and the manipulation of marketing and advertising generally.

They want to deal with honest, ethical companies that have heart and purpose and that care about serving all their stakeholders instead of their pockets. Author Carolyn Tate said a business that does well and contributes to the elevation of humanity and the planet attracts the best customers, employees, suppliers and investors.

These people evangelize, and the brand reach expands exponentially further and to a more loyal audience than traditional marketing will ever capture.