Lego A/S, the Danish toymaker, said on Wednesday that the number of employees at its manufacturing facility in Jiaxing, Zhejiang province, will nearly triple to 600 by the end of this year from the current 230.

The factory will be fully operational in 2017, it said, adding that packing activities in a new factory in China will also begin later this year.

"The factory is going to supply our expanding Asian market and will create production capacity that will enable us to reach even more children in the region," Lego said.