Goodbaby Group, China's largest manufacturer and retailer of baby-care products like buggies and safety seats for cars, is looking at potential acquisitions in Japan to increase its market share in Asia.

The Jiangsu-based company has already acquired some production assets in Europe and North Africa in the past couple of years.

"We have been trying for years to make inroads into Japan, but customers (there) are very loyal to some well-established local brands. So, we're considering market entry through acquisitions," said He Xinjun, senior vice-president of Goodbaby.