Editor's note: The story is provided by the Technick tdenk magazine in the Czech Republic.

Business-to-business communication has its own set of rules different from common communications. It is important to not only properly select the form of communication, but to also have sufficient knowledge of the target group and the proper distribution channels.

If we add to that the regional specificities of the European environment and the nuances of Czech customs, the best solution is to find a reliable media partner in the Czech Republic: one with vast experience in B2B communication and a professional team of editors.

The Technick tdenk magazine, published by one of the largest Czech publishing houses, Business Media CZ, has been operating in the Czech and Slovak markets for 64 years.

Currently, it is the most widely read industry-oriented periodical in the Czech Republic.

It has a wide subscription base and a high success rate of advertisements published both in the printed version of the magazine and on its website.

A large part of the circulation is regularly sent through direct mail to company executives, decision-makers, government institutions, state administration authorities and technical high schools and universities.

A team of experienced editors and graphic designers will assist you with publishing as well as with the creation of advertisements, presentation articles or professional papers, interviews or any other formats you choose for your presentation or inquiry.

When it comes to exchange of information and communication in different languages, it is a major challenge as the Chinese and European language backgrounds are very different. The variety of languages in Europe is significant with its 285 languages spoken in 50 countries.

In compliance with legal requirements, all the product information must be published in the local language - in the case of EU countries this is a total of 24 official languages.

Some importers are facing major difficulties in EU markets with documentation translated by free machine translation service or cheap translation agencies with unprofessional translators.

Also at meetings, the correct interpretation is crucial to understand your business partners from other countries correctly. The interpreter not only has to be perfectly skilled in the languages of interpretation, but also has to know the topics of the talks. For the perfect preparation for such important events, the interpreter has to receive the respective documentation in advance, which must be studied beforehand.

In this aspect, Technick tdenk has a professional team for translation - from English into Czech or from Czech to English. It is also able to arrange translations into and from Chinese.

Gateway to Europe

The Czech Republic is an open economy in the middle of Europe, between the East and West, doing two-thirds of its business with other EU countries.

The Czech economy has the highest percentage of industry in the EU.

The latest statistics show the industrial sectors account for 47 percent of GDP, with the automotive industry being the strongest sector.

Cooperation with China also grows significantly every year and more and more Chinese companies use the Czech market as a gateway to other European economies.

This year is special for the Czech Republic and its relationship with China not only due to President Xi Jinping's visit, but also due to the fact that this year, China will be the partner country to the region's most important international engineering fair, which takes place on Oct 3-7 in Brno. At the fair Technick tdenk will hold an exposition specializing in multitasking machining.

The story is written by Andrea Cejnarov, editor in chief of Technick tdenk, and Lszl Jankovics, general manager of STAR Czech. Contact the writers through andrea.cejnarova@bmczech.cz. and laszlo.jankovics@star-group.net. For more information about the magazine, please log onto www.techtydenik.cz

(China Daily 03/29/2016 page7)