The wrath directed at China's online search giant Baidu is understandable.

The company, which holds a monopoly over access to online information in China, has been accused of showing little sense of its corporate social responsibility and of risking people's lives with a paid search listing model that promotes medical treatments in its search results in exchange for money.

The latest victim of this business model was a college undergraduate, Wei Zexi, who suffered from a rare tissue cancer and in desperation searched for a treatment on Baidu.