Tesla Motors Inc removed the term "self-driving" from its China website after a driver in Beijing who crashed in "autopilot" mode complained that the carmaker overplayed the function's capability and misled buyers.

The Tesla driver crashed earlier this month while on a Beijing commuter highway after the car failed to avoid a vehicle parked on the left side but partially in the roadway, damaging both cars, but causing no injuries.

It was the first known such crash in China, although it follows a fatal accident in Florida earlier this year that put pressure on auto executives and regulators to tighten rules for automated driving.