Search platform advises more customized services for couples, focus on smaller cities

China's wedding industry should shift to more customized services, as the number of people getting married is decreasing, a market report said on Wednesday.

The industry enjoyed explosive growth in the past, partly because of the large marriage-age population. The number of couples tying the knot will be less than 10 million in 2020, down from 13.5 million in 2013, the high point after several years of growth since 2010, according to the 2016 Blue Book of the Marriage Market by Meituan-Dianping, an online-to-offline service platform.