Anheuser-Busch InBev SA/NV, the world's biggest brewer by sales, opened, in Beijing's Sanlitun area, its first temporary demonstration center to promote healthy and smart drinking habits as China's beer market undergoes a new boom.

By partnering with the China Alcoholic Drinks Association, as well as a number of online travel and educational websites, the company plans to open more demonstration centers, themed events and activities all over China.

Local visitors can gain knowledge of how important a healthy drinking behavior is to life. The center also shows how beer is brewed and the history of the beverage.