Hollywood's young-adult thriller Nerve does not have Chinese stars or scenes shot in China but it is making waves in China - the world's largest internet market, where half the population is online - thanks to its internet celebrities.

Internet celebrities are ordinary people striving to become online sensations by showing off their talents.

Such celebrities in China have millions of fans, generating huge profits. Some of the most popular reportedly earn more than 300,000 yuan ($43,300) monthly.