Global luxury giant LVMH is embracing the digital age in China by providing online shopping services for its core brand Louis Vuitton.

Starting from July 20, consumers can shop on Louis Vuitton's official Chinese website for all the products in the latest season, including handbags, shoes, ready-to-wear clothing, jewelry, accessories and fragrances. The online service has initially been made available in 12 major cities including Beijing, Shanghai and Guangzhou.

Not all the products can be delivered, with some requiring consumers to pick them up at stores. There is no price difference between goods offered at bricks-and-mortar stores and the online platform. UnionPay and Alibaba Group's Alipay are accepted, while Tencent Holdings' WeChat payment is not supported yet.