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A delayed release

By Liu Wei ( China Daily ) Updated: 2013-12-04 07:22:21

A delayed release

Director Ning Hao says that he is more prepared for changes in the future. Provided to China Daily

A delayed release
Trailer of Ning Hao's No Man's Land
A delayed release
Behind the scenes of No Man's Land
A delayed release
Still photos of No Man's Land
Ning would rather consider the changes as "essential" if the film is to meet mainstream audience.

"The current ending is an effort to avoid misunderstanding. I am not making an anti-human film. It may not be as subtle as the original ending, but does not change the story's core values-we need redemption to curb the evilness of our animal instincts."

When the film was made in 2009, it cost 16 million yuan. Today, the same amount could barely cover even the marketing and distribution budget of a typical film.

The market is different, too. China's box office in 2013 stands at 19 billion yuan and counting, three times the amount of 2009.

Ning's lead actor Xu Zheng made his directorial debut in 2012. The road-trip comedy Lost in Thailand took 1.2 billion yuan in box office revenue, losing only to Avatar in domestic box office.

Huang Bo has grown to be the most popular comedy actor in the country, his three films in 2012 grossing 3 billion yuan.

If something about him has changed, Ning says, it is that he is more prepared for changes in the future.

"After the ups and downs of this film, I better understand loss and gain."

Something that does not change in him, however, is his perception of what film is. People keep telling him that he should look at the bright side of the film's delayed release, because it was made with the costs of four years ago and will benefit from today's booming box office, but he gets annoyed hearing that.

"Maybe I have lagged behind the times, but for me film is never a tool to make money," he says. "It is a tool to understand the world better. Lots of other things make much more money. When I need money badly one day, I will go into real estate. That makes the most money now in China."

Related:

Ning film makes tardy debut

Ning Hao's 'No Man Land' comes home to China after 3 years

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