Authors find wealth through Internet publishing

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However, many other writers have sought to work closely with film and TV producers and play an active role in the adaption process of their own works. The authors' unique understanding about the original works is valued by producers and directors.

Popular online writer Bao Jingjing worked with director Teng Huatao as the screenwriter for one of her online novels. The movie Love Is Not Blind, adapted from her story, became an instant hit in 2012.

Bao graduated from Beijing Film Academy with a degree in literature. Her background gave her extra weight in winning the director's trust.

The experience has led Bao on a new career path. She won the award for best adapted screenplay at the 49th Golden Horse Awards in Taiwan in 2012.

Since then, Bao has adapted another of her writings into a film and a TV series, both directed by Teng. "I am lucky. Now I have a job that I really enjoy," Bao says. While writing novels online, Bao adds that she will consider the possibility of her works being adapted into films or TV, and avoids sentences that might be difficult for actors.