Reporter: Does it mean that the construction of Chinese Culture Center will also explore social participation?

Ding Wei: Yes. According to the international experience, the construction of cultural centers passed through different stages of government leadership, government and society participation and community participation. The development of cultural stages has its rules and courses. Now China has developed into the second stage. We believe, with the development of every aspect in China, there will be more and more people involved in the construction of Chinese Culture Center and participating in the “going global” cultural strategy.

Based on the above, we also plan to globally launch the sub-brand of Chinese Culture Center, the Home of Chinese Culture, and explore the new modes of “government leadership, participation of all parties, independent application, reviewed awarding and independent operation.” We will establish permit standards and bring eligible built-up or proposed agencies for overseas culture promotion into the sub-brand, the Home of Chinese Culture, support it to be the base and experience platform of overseas communication of Chinese culture. We will strive to set up 30 Overseas Home of Chinese Culture by 2016.

Thus, beyond the seas, we will take Chinese Culture Center building as the primary series, the Home of Chinese as the sub-series, and achieve the multi-mode development and scale effect on the establishment, registration and operation as soon as possible, and to bring the construction of Chinese Culture Center into an all-round development stage. Therefore, the overseas communication of Chinese culture can become a national cause participated by all people.

Reporter: As for the development of Chinese Culture Center, what’s your next focus?

Ding Wei: We will focus on the area coverage, the ability to achieve goals and the promotion of Chinese Culture Center. First, we must guarantee the number of Chinese Culture Center abroad, so as to have enough power to cover them. Second, we must adopt effective ways in the operation, to display a real China to the world, which requires the construction of a talent team. Third, we must improve the quality of Chinese Culture Center, strengthen the dialogues and exchanges in the concept level and influence the world with Chinese culture and intellect.

I hope that, as we consciously value cultural soft power and a “going global” strategy, the Chinese Culture Center becomes the most direct cultural window to understand China for local people of all classes, as well as a bridge connecting them to China.