日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

US EUROPE AFRICA ASIA 中文
Culture

Chinese products growing in Hollywood films

By Liu Wei and Wong Lok Yee ( China Daily ) Updated: 2014-07-31 09:45:36

Chinese products growing in Hollywood films

Li Bingbing arrives on the red carpet for the Beijing premiere of Transformers 4 in June. Chinese faces in Hollywood blockbusters give the local audience a feeling of familiarity. [Photo/Getty Images]

Chinese products growing in Hollywood films

Romantic epic at the movies for Qixi festival

Chinese products growing in Hollywood films

Film unveils dark side of China's TV talent shows

The placement of Chinese products in Hollywood blockbusters is a growing business, Liu Wei and Wong Lok Yee meet the woman who is putting brands on the silver screen.

When Transformers 4 screened in China, audiences were surprised - and often cynical - when they saw Chinese brand products embedded in the movie along with Chinese faces and landmarks.

"As long as you are not vilifying China - be it a brand, a place or an actor - it gives the audience a feeling of familiarity. It is a sign of a culture becoming stronger," argues Liu Siru, founder and CEO of Filmworks China, after waves of online mockery saying the Chinese cameo roles added nothing to the storyline.

Filmworks, a Beijing-based marketing firm that promotes movies and merchandise in China, arranged the first Chinese product placement in a Hollywood film.

Liu's six years working for the US motion picture giants enabled her company to connect Chinese brands with Hollywood filmmakers.

She began building a network of contacts and learned about moviemaking when she worked as an associate producer on Kung Fu Hustle, a Hong Kong action comedy co-produced and distributed by Columbia Pictures.

The MBA and journalism graduate left the US for China in 2006 and worked at Orange Sky Golden Harvest, a film production, distribution and exhibition company based in Hong Kong.

She says she had no intention of working in product placement, but "when there's a need on both sides, it's quite silly not to take the opportunity".

Her opening came when she was approached by a friend who wanted to place Metersbonwe fashion products in Transformers 2.

Liu knew the filmmaker and helped with the negotiations, enabling the brand logo to feature in the science-fiction hit, marking the first appearance of a Chinese brand in a Hollywood blockbuster.

She set up Filmworks in2010 and started working on the placement of Chinese brands in Transformers 3, when the company was only a team of four.

Product placement normally starts with script analysis, when Filmworks identifies what kinds of products could be placed in which scenes before approaching clients and asking if they will agree to the placements.

"But this rarely happens in Hollywood blockbusters because only a handful of people can read the script," says Liu.

For major Hollywood films, Liu goes to the set and reads the script there - and is prohibited from taking notes.

Previous Page 1 2 Next Page

 
Editor's Picks
Hot words

Most Popular
 
...
主站蜘蛛池模板: 中文字幕在线观看视频网站 | 亚洲成人精品在线播放 | 精品一二三区 | 国产婷婷 | 日韩高清一二三区 | 精品免费在线视频 | 亚洲一区在线播放 | 亚洲影音先锋 | 免费特级黄毛片 | 天堂av中文字幕 | 国产精品爽爽久久 | 国产视频1区2区 | 在线观看第一页 | 日本 欧美 国产 | 鲁大师影院入口在线观看 | 中文字幕久久网 | 69成人免费视频 | 男女插插插视频 | 欧美性猛交乱大交3 | 欧美日韩精品一区 | 久久av一区二区 | 你懂的免费在线观看 | 亚洲二区在线视频 | 小舞的淫辱日记(h)小说 | 亚洲综合国产 | 91伦理视频 | 草草在线观看 | 亚洲精品手机在线 | 在线视频99 | av福利网| 老鸭窝成人 | 精品视频在线一区 | avove在线播放 | 黄色裸体网站 | 久久视频网 | 一级午夜 | 国产无遮挡又黄又爽 | 国产高潮呻吟久久久 | 日韩福利网站 | 欧美精品在线免费 | 日韩欧美大片在线观看 |