Poster promoting Internet program Weirdo Talk.[Photo from Internet]

Internet opens a new "media ecology" for the content production

Recent years have witnessed a big turnout of high-quality Internet video programs. For example, Weirdo Talk (Qi Pa Shuo), a talent talk show produced by iQIYI.COM, has been played more than 260 million times online and received nearly 510,000 followers on its official Weibo (a Twitter-like social media) account since its initial broadcast at the end of last year.

"When I was working for television, I just regarded the Internet as a platform for promotion," Mou Di, producer of Weirdo Talk said. "It was not until I produced Internet programs myself that I released it means a series of changes, including viewing and communication habits. Those changes create many ways to interact with the audience".

Closer interaction with viewers – a key element of Internet products – creates opportunities for a longer industrial chain. Take Weirdo Talk as an example, its derivative shows and products, branding operation, offline activities and copyright business have already made waves. Mou stressed that the Internet has become an independent content producer and original Internet products will not only change the way of production and marketing but eventually turn audiences into consumers through a developed industry chain.