One Way Street Library has grown into a hot spot in Beijing's cultural scene.[Photo by Zhu Xingxin/China Daily]

"They have to be creative and seize a special feature to become a place or venue for multiple cultural events."

It seems that San Shi's expertise is just what is needed now, as the State Administration of Press, Publication, Radio, Film and Television in June joined 10 ministries to release guidelines to support bookstores in the country.

Recently the administration also held a conference with representatives from the ministries, heads of its local branches and bookstore owners to discuss how to implement the guidelines.

"The guidelines are unprecedented and the most detailed I've seen for 30 years, and have practical suggestions," says San Shi.

The guidelines call for more 24-hour bookstores, suggest ways to increase the number of bookstores to meet both urban and rural needs, and urge bookstores to use the internet to offer a print-on-demand service.

The guidelines also say the ministries will work together to offer favorable tax policies, special funds and reduced rents to bookstores. They will also ensure that new residential neighborhoods reserve land for bookstores, and will streamline administrative approvals and regulate the market.

About five years ago, the country saw bookstores shutting or moving from busy streets to city fringes.

Explaining the trend, Cai Fuchao, the minister of the State Administration of Press, Publication, Radio, Film and Television, says: "Rents were rising and people were buying books online."

Meanwhile, San Shi says he has noticed a revival in the bookstore business since 2014. He adds there are more people reading now.