Dai Qing [Photo provided to chinadaily.com.cn]

Dai Qing, Professor from Communication University Of China

“The skyrocketing pay packages handed out to China's film and television celebrities have already become the barrier for the TV industry,” Dai said.

“The stunningly high remuneration received by high-profile actors doesn't necessarily translate into a quality blockbuster, as it leaves no leeway for post-production.

“The distorted film-television industry needs a strong hand to draw it back on to the right tracks.”