日批在线视频_内射毛片内射国产夫妻_亚洲三级小视频_在线观看亚洲大片短视频_女性向h片资源在线观看_亚洲最大网

  Home>News Center>Life
         
 

KFC ruffles feathers with textbook coupons
(eastday.com)
Updated: 2004-03-27 10:31

A series of Kentucky Fried Chicken's coupons printed on the inside cover of academic guidance books have found popularity among students while offending their parents and teachers.

The full-page advertisement, printed in maths exercise books, features five coupons for a total discount of 8.5 yuan (about US$1).

"It can save a lot," said Wang Wenjia, 10, a third-year pupil in downtown Jing'an District.

He said he had bought food with two coupons and saved 3 yuan.

"It's very interesting to have a KFC advertisement in our books. We all like it."

Since the guidance book was distributed with textbooks, many students tore the cover off.

A cashier of a downtown KFC store said four or five students would go to the outlet every day. They would buy chicken burgers and chicken items, according to Zhang Lili.

The advertisement, however, has triggered controversy among parents.

"It is okay for fast-food restaurants to hand out commercial advertisement in the streets or with other reading materials, but it is absolutely improper to print it inside an academic book," said Ren Xiaomei, Wang's mother.

She said children in China are long educated to cherish their schoolbooks, but such a book was sure to be riddled with gapping wounds after the coupons were torn off.

Li li, a teacher with Jing'an No. 1 Central Primary School, was also negative to the advert, saying that it would easily distract students' attention during exercises.

"Some students have even asked their parents to buy the book for the coupons rather than improving their study. That is certainly not good for students." Li said.

Wang admitted that pupils would turn the pages to look at the advert from time to time, especially when they were tired of doing exercises.

The publishing house affiliated to East China Normal University, the guidance book's publisher, said the advert was placed to fill a blank space.

"Seeing the cover inside was left blank, we naturally came up with the idea of putting up some adverts," said Miao Hongcai, marketing director at the publishing house.

The adverts were contracted to advertising agents after being licensed by the local industrial and commercial administrative authorities.

The publisher admitted that the cover design was not proper as it "breaks the book's integrity."

The country's General Administration of Press and Publication ruled that only adverts related to a book's content were allowed to be printed in a book after being approved by the local industrial and commercial administrative bureaus.

 
  Today's Top News     Top Life News
 

Opinion: What if RMB appreciates?

 

   
 

Beijing slams US for hailing Taiwan authority

 

   
 

China to write off huge Afghan debt

 

   
 

French lawyer says he will defend Saddam

 

   
 

'BMW case' reinvestigation ends

 

   
 

NASA jet might have hit record 5,000 mph

 

   
  Jan Berry of pop duo Jan & Dean dead at 62
   
  'Zhang Yimou' registered as a trademark
   
  All-American, with one foot in China
   
  Women applying jobs secretly videotaped naked
   
  Beckham considers cameo in Pink Panther movie
   
  KFC ruffles feathers with textbook coupons
   
 
  Go to Another Section  
 
 
  Story Tools  
   
  Related Stories  
   
KFC: We operate normally in China despite bird flu outbreaks
   
Chicken outlet feeds fast-food frenzy
   
U.S. fast-food chains expanding in China
   
KFC fast food to wing its way at last to Tibet
   
240 poor students benefit from KFC stipend
  Feature  
  US Photographer charged in death of porn model  
Advertisement
         
主站蜘蛛池模板: 国产黄色免费在线观看 | 九一毛片 | 可以在线观看的av | 黄色大片免费看 | 国产成人精品在线 | 欧美一级在线播放 | 亚洲国产无 | 亚洲成肉网 | 亚洲综合99| 欧美疯狂做受xxxxx高潮 | 三级视频在线看 | 青青草原伊人网 | 久久伊人草 | 97爱爱视频| 日韩专区中文字幕 | 爆操欧美美女 | 国产精品手机视频 | av爱色| 久一久久 | 黄色av网页| av最新天| 日韩视频一区二区三区 | 一级片在线观看免费 | 狠狠干五月天 | 日韩精品在线观看视频 | 97蜜桃网 | 午夜爱爱爱 | 国产精品资源站 | 一级真人毛片 | 欧美日韩一区二区三 | 中文字幕影音先锋 | 国产亚洲欧美视频 | 日韩xxx视频 | av大片在线 | 午夜国产 | 久久久久久91 | 中文精品一区二区三区 | 另类综合视频 | a级在线视频 | 网站黄在线观看 | 91麻豆精品视频 |