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EU threatens junk food ad ban
EU warns the food industry it has a year to go. "If this doesn't produce satisfactory results, we will proceed to legislation" Markos Kyprianou, EU health and consumer affairs commissioner, told the Financial Times in an interview. Mr Kyprianou added that he wanted clearer food labeling "more easily understood by a consumer who doesn't have a PhD in chemistry". Obesity problem is wide spread all across Europe. Close to 25 percent of the children in the EU are obese. In Italy, about 36 per cent of nine-year-olds suffer overweight. "We made fun of the Americans in a way. It is a European problem now," Kyprianou said. The CIAA, a food industry group, said it was already working with the EU and would promote self-regulation rather than legislation. The EU has already banned newspaper tobacco advertising recently on consumer protection grounds.
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