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| The publisher Pang Wei(L), Chinese mainland actress Huke(M) and actor Xia
Yu(R) | A
number of presidents from the real estate, IT and fashion industries were
present to jointly celebrate the first publication of the magazine, Trendsetter, on Sunday at the
Beijing Palm Springs International Club.
The new men's magazine was started by the publisher Pang Wei, who used
to be chief editor of Esquire.
Its emergence indicates that the growing trend in high-end men's
journals.
Hong Kong actress Peng Dan and Chinese mainland stars Hu Ke and Xia Yu
were at the launch of the magazine.
HK star Peng dan says Trendsetter contains a lot of information she
looks for in a magazine.
"I like all-around magazines, such as America's People magazine and New
York Times newspaper, since I grew up in New York. I not merely read
entertainment and fashion journals in everyday life, but I also read about
politics, business and humanities.
"I also like men's magazines because I think there is no essential
difference between men's journals and women's magazines, as men's lives
can also refect women's lives. Magazines for men talk about the same world
through the special eyes of men, so they are also useful and meaningful to
women."
Trendsetter is aimed at Chinese men aged between 25 to 55, and will be
sold at the price of 20 yuan, about 2.5 US dollars.
It concentrates on displaying the outlook, tastes and interests of men
in China.
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Updated: 2005-06-28 15:18
