Girls Aloud looked as glamorous as ever as they stepped out to launch a new low-calorie chocolate bar at the Soho Hotel in London.

The slender group, which includes Cheryl Cole, Sarah Harding, Nadine Coyle, Nicola Roberts and Kimberly Walsh, were out in force as they continued their promotional blitz for the new Kit Kat Senses.

Sarah Harding, Nadine Coyle, Nicola Roberts, Kimberly Walsh and Cheryl Cole promoting the new Kit Kat Senses in London today

The appearance follows their work on a television advertisement for the product in London last week.

The company has allowed an impressive 9million budget for the Senses campaign, and while they remain tight lipped about how much of this the in-demand group will take home, it's likely to be a very generous portion.

But aside from their pay cheque, they've also landed a lifetime supply of the chocolates.

Nicola Roberts has said: "I've got boxes and boxes of the bars piled up high in my room... I'm not quite sure how I'll get through them all."