Emerging genre is the new darling of advertisers, but that may change the plot.
The first Binhai International Micro-Film Festival has kicked off with the launch of its official website, http://binhai.ku6.com.
Beijing recently hosted the Micro Film Grand Gala to boost the development of the micro film industry.
Gradually evolving from a niche media into a central part of popular culture in China, "micro movies" are increasingly offering aspiring directors a way to realize their dreams and businesses a new paradigm of profit-making.
After last year's surge in copyright fees for films and TV dramas, market participants expect a price fall.
A famed auteur has announced plans to dip his toes into the film industry infrastructure and should be applauded for blazing the trail.
Online micro films are growing more popular with viewers and advertisers, giving TV shows and feature-length movies a run for their money.
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