Sports

Beijing 2008 Paralympic Games pictograms unveiled

(Xinhua)
Updated: 2007-05-24 06:29

The pictograms of the Beijing Paralympic Games have adopted the creative concepts and design styles of the pictograms of the Beijing Olympic Games, while taking into account the characteristics of the Paralympic sports and the experience of the previous editions of the Paralympic Games. They have done so to maintain the continuity of the image design style, which is a crucial consideration because of the limited time interval between the Olympic and Paralympic Games.

The pictograms of the Beijing Paralympic Games use the structure of the Chinese seal script as their basic form, while incorporating the pictographic charm of the oracle bone writing (jia gu wen) and the bronze-ware script (jin wen) with the simplification of modern graphics. The design not only features the particular movement and dynamism of each sport, but is also easy to recognize, remember and use. Through the skillful application of the striking contrast between white and black, the pictograms of the Beijing Paralympic Games demonstrate distinct features of movement, graceful charm of dynamism and rich cultural connotations, and arrive at a harmony and unity of "form" and "content".

The pictograms of the Beijing Paralympic Games cover all 20 individual sports, namely archery, athletics, boccia, cycling, equestrian, football 5-a-side, football 7-a-side, goal-ball, judo, power-lifting, rowing, sailing, shooting, swimming, table tennis, volleyball (sitting), wheelchair basketball, wheelchair fencing, wheelchair rugby and wheelchair tennis.

[BOCOG http://en.beijing2008.cn/]