In a range of styles the diffusion line is sure to be a summer high street hit

Even if they have been airbrushed a little, the photos suggest that Miss Hurley, 42, has made good on her promise to "go to ground and annoy everyone by emerging thinner, sexier and mentally cleansed".

She made that vow in an interview in 2005, at the same time as she spoke of instituting her bikini ban.