Guo Ying, director of the Department of Exhibition and Communications at Sparkle Roll Group Limited, speaks on the launch ceremony on April 10 in Beijing. [Photo provided to chinadaily.com.cn]

As the luxury consumer market rapidly grows in China, an industry federation of luxury brands was launched on April 10 in Beijing.

Sparkle Roll Group Ltd, a Hong Kong-listed luxury goods business, launched the “SR Pinnacle Brands' Industry Alliance.” Consisting of brands, companies, organizations and individuals from various business fields in China and abroad, the alliance aims to promote commercial and cultural changes while building a communication platform for those who work in the luxury industry.

The “Pinnacle Brands' Industry” is a unique cultural phenomenon and a fantastic magical mystery culture tour, said Zheng Haojiang, CEO of Sparkle Roll Group Ltd, at the ceremony’s launch .

Under the theme of "innacle Brands' Industry Alliance" Sparkle Roll Group will promote a "haring, win-win" ncept to launch a variety of creative activities, said Zheng.

Zheng also presented a trophy to members of the alliance, including Luxury & OC International Trading（Beijing）and Xiamen Zero Still Commodities Trading Company.

Also present at the ceremony, Zero Still Commodities Trading Company, a signed partner of the 2013 SR LUXFO, donated 4 pairs of Italian handmade leather shoes to Jackie Chan Charitable Foundation (Beijing) as gifts.

The 2013 SR LUXFO is a forum and exhibition on luxury brand culture that will be held during May 23-25. Activities will include exclusive exhibitions, closed-door meetings, keynote speeches, roundtable forums, charity banquets, business lunches, theme salons, and brand meetings with various media outlets.