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As any vintage aficionado knows, there are many trunks and cases with great histories and stories to tell but most of them are in appalling condition with damaged exteriors and wood worm-infested interiors. Bernardini's goods are all treated for bugs and wood worm to EU standards. All watches are professionally serviced in European workshops before being shipped to Hong Kong.

There is clearly utmost respect for the original goods not just in the design and execution but in marrying older and modern materials and their finishings.

Bernardini has chosen to work with artisans who specialize in making and repairing classical musical instruments because they have the experience of crafting and handling delicate things that combine wood, leather and metal in one item.

Ma chose to ally herself with Bernardini because she has been Max's customer for many years. Bernardini is a family business started by Max's father. They have proven to be a good resource with excellent global connections, a wide range of customization and incomparable skill.

Not everyone will be a Bernardini customer because of its product type but there really is something for everyone starting at unbelievably reasonable price points. Ma is hoping to capture an avid customer base who will be "once a customer, always a customer".

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