China playing bigger role in fur design
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Photo provided to China Daily |
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"It is a place for the free mind. Here we can try anything we want. We have the best machinery and top-quality material. Nothing would have been possible in fur design without the right material," Yang says.
The studio has trained more than 100 students, whose works have been exhibited during China Fashion Week. It also offers MBA courses for fur corporation leaders, which could bring more opportunities to the Chinese market, says Kenneth Loberg, chief business and marketing officer of the company.
The number of Asian clients in the fur industry has risen sharply in the last decade, and Loberg says "it's important for both the corporation and the fur industry to have this kind of cooperation. It paves the way for the future and educates the common staff".
