Adidas NEO label is promoting its 2014 S/S collection. Photo provided to China Daily

The adidas NEO Label is promoting its 2014 spring/summer television commercial Live Your Style in Beijing. Featuring actor Eddie Peng and actress Angelababy, the TVC tells the story of "discovering freedom in the NEO way". NEO will give up to 10 travel kits to fans who share their travel experiences on its official website. The NEO Label is part of the adidas Sport Style sub-brand and translates the heritage of sport to affordable fashion, it says. It targets consumers aged between 18 and 24.

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